Swag.com
2021 - 2025
Swag.com is an e-commerce platform revolutionizing how people buy and distribute custom promotional products.
I was hired to run content marketing, and promoted to lead brand following acquisition by Custom Ink in 2022.
Jump to: Content Strategy / Blog / Select Creative
The swag experts.
Most people don’t think about swag until they have to. When they do, Swag.com is there to make it easy.
As content lead, I loved thinking about the wholistic journey from first touch assets through retention. Everything we made was designed to
Great swag is about being thoughtful; our content keeps you one step ahead.
Looking for ideas? Hit the blog.
With a mix of evergreen content, UGC and constant trend monitoring, we cater to audiences we feel have at least some curiosity about making swag.
Our editorial strategy is simply to be as helpful as possible— how can we give people the answers they want in an intuitive and gratifying way?
As content lead I loved thinking about the wholistic journey from first touch assets through eventual purchase. Building around the right keywords is crucial, but optimizing content to meet the needs of your customers is where we started seeing real gains in conversion.
Holiday Catalog
The holiday gifting season is our World Series. To win the year, we wanted to inspire customers not just with great products, but by exploring the emotions associated with giving and receiving them.
I directed the project and wrote all copy.
Graphic Design: Lloyd Stanfield
Photography: Sam Worthington, Eric Tung
Homepage Video
Our goal was to tell our story in less than a minute— ideally yielding assets to use across every channel.
Working in 3D animation allowed us to maximize our brand appeal: millennial, premium, intuitive. I developed the script and storyboard, working with the amazing agency Notreal.tv to bring the life to work.